Springlane Sportswear Logo

Deliverables: Logo

Services: Brand Identity

About: Springlane is an international startup e-commerce company specialising in retail.

Creative Thinking: For springlane , I wanted to design a logo that illustrates the words spring and lane combined into one symbol. The mark is a tree leaf (representing springtime) divided by a street lane (path) in negative space. A fine font accompanies the logo to create a sporty, yet elegant result.

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