Sexy Boy Men's Underwear Logo

Deliverables: Logo

Services: Brand Identity

About: Sexy Boy is an online store specializing on men’s underwear.

Creative Thinking: The logo presents the words sexy and boy next to each other sharing only one letter Y between them. To achieve that effect, the word boy is written backwards. The X and Y letters in the center are enclosed in a circle to emphasize the male sex chromosomes XY, which is the target audience of the company.

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