About: Goodwood is a private golf club located just outside Toronto, Canada.
Creative Thinking: I wanted to create something fresh and modern for Goodwood that will stand out from the norm but also be classy and elegant at the same time. My idea was to create a mark that will represent both the club and the sport. The mark/symbol is a flag pole going through a hole in the ground (The Club) made out of a golf club (The Sport). As the wind is blowing the flag, 3 maple leafs (national symbol of Canada as the golf club is based in Toronto) are dancing in the air gracefully.